ETA PRIMO for the Greatest Era... 

Età Primo is Italian for "Greatest Era" a name that carries the full weight of Italian luxury tradition and the bold vision of a new generation of design.

The ETA PRIMO High-Top is the flagship statement piece of BOOJI ITALY’s most prestigious collection. Every detail from the hand-applied gold dome studs to the metallic glitter laces is a deliberate act of craftsmanship, conceived in Italy and executed without compromise.

Cutting-Edge Design

• Premium black and white leather upper with contrasting panels
• Hand-applied gold dome studs across the lateral quarter panel
• Metallic gold glitter laces for a luxe, luminous finish
• Gold-tone side zipper for effortless, refined entry
• Padded ankle collar with pull loop for structured comfort
• BOOJI ITALY branded tongue label
• ETA PRIMO Collection inner tongue branding
• Sculpted two-tone platform sole with rugged grip outsole

Collector’s Edition Packaging

Each pair is presented in an exclusive collector’s edition box — crafted from top-quality gloss paper sourced from Fabriano, Italy, with handmade construction and a solid magnetic clip closure. A luxury unboxing experience worthy of the shoe inside.

Custom Crafted. Made in Italy. Limited Edition.

The ETA PRIMO is not produced in volume. This is a limited edition. This is your opportunity to own a piece of the greatest era in Italian luxury footwear.

Free Shipping to USA, Canada & EU.